Colombian Soccer Star James Rodriguez to Launch Cryptocurrency in Blockchain Venture with SelfSell

Colombian Soccer Star James Rodriguez to Launch Cryptocurrency in Blockchain Venture with SelfSell

Colombian football superstar James Rodríguez has found a new pitch: cryptocurrency. While best known for scoring goals and recording assists on the field, the frequent corporate spokesman will launch the “JR10 Token” this summer in a new blockchain venture.

Named for his initials and national team jersey number, the public sale of this digital coin will start on July 12 in partnership with SelfSell through the fintech startup’s blockchain-powered mobile app.

Photo: James Rodríguez, superstar midfielder for the Colombian national football team, at the 2014 FIFA World Cup in Brazil. (Photo credit: Danilo Borges/

SelfSell is pushing the new coin to promote its core offering that allows the sale of cryptocurrencies through iOS and Android apps that are intended to represent “direct investments in people themselves,” according to the company.

The Bayern Munich midfielder, who was named to the UEFA Champions League team of the season this month, announced the launch of the cryptocurrency last week in a video message.

The message debuted during a presentation by SelfSell founder and CEO Yuan Li at the BlockShow 2018 in Berlin. “I have come to a new field,” said James in the video.

According to SelfSell, this will be “the first cryptocurrency launched by a football player on active duty, aiming to build stronger fan relations and create new growth driven power for global sport market.”

The company says that 160 million JR10 Tokens — 8% of the total issuance — will be “issued to James’ fans free of charge” in order to “create a rapidly growing JR10 fans community.”

The launch coincides with the final week of the 2018 FIFA World Cup in Russia, which will end with a final championship game on July 15.

While Colombia is not among the favorites to win the every-four-year football tournament, James Rodríguez rose to global superstardom during the last World Cup in 2014 when he led all scorers by netting six goals in just five games as Colombia had its best showing ever at the competition.

This article was originally published on Finance Colombia. It has been reprinted with permission.

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